FAQ

Distributor information list We have multiple ways to purchase Ouidad. Below is a list of our current Distributors:

• Salon Centric- Nationwide
• State RDA- Midwest/South
• Masello: Greater New England area covering CT, RI, MA, VT, NH, ME
• Symbiotic: Greater NE area covering NY, NJ, CT, DC, Maryland, NC
• Tru Star: Greater SE area covering FL
• Midway Star: Midwest covering IL
• Mountain Star: Mountain States covering CO, NM
• Beauty Brands: Midwest covering IL, MO, IN
• Salon Redi: Ohio Valley covering KY, OH, TN, Southern IN
• Exclusive Beauty: Southeast covering FL, GA, AL, MS, LA
• Cosmoprof: US and Canada

Yes! As part of our Ouidad Retail community, Stylists and Salons have access to joining our #roadmaptoCERT journey in order to become Certified.

We suggest being a Stylist for a minimum of 3 years

1. Have 3 years industry experience
2. Work in a Ouidad Retail Salon
3. Attend our Curl Lab PK class (FREE with qualifying Intro)
4. Attend our virtual Curl Confidence Course ($50/attendee)
5. Pass Ouidad on-line Prerequisite Quiz - $1,099

A two-day in-person & hands-on program guiding a Stylist through our exclusive proprietary cutting techniques and defining the qualities of becoming a Ouidad Certified Stylist. Our unique approach to curls allows Stylists to set themselves apart through their expanded skillset and express their passion for curly hair. (Includes 2 Full Ouidad Experience demonstrations as well as hands-on workshops with models and mannequins!)

$1,099

Yes, after 5 years, but only if you choose not to take the refresher course titled ReCERT

Follow and tag us on Instagram: @Ouidad using the below hashtags so we can repost your work and make you part of our growing Curl Crew!

Check out our 2023 educational offerings and schedule on this site.

Once you are Certified, that Certification goes with you wherever you go. Your new salon location will need to be a Ouidad Retail Salon with either the purchase of a new Retail intro or you can take your product with you. This will ensure that the Salon and you are noted on the Salon Locator tab.

Our approach and philosophy to Curls goes beyond the cutting methodology with giving proper product prescription and signature styling techniques. Our objective has always been to educate the Stylist so they can educate their clients. Our goal is to make the Ouidad Experience with our Curl Experts accessible and available beyond our Flagship Salons in New York, LA and Fort Lauderdale. We use our Salon Locator as a space to connect those customers to you.

Yes, please contact your sales consultant/manager for on-demand exclusive digital learning.

We are always looking to expand our Curl Expert Team…send resume with social handles to Education@bbicompany.com

1. After completing Certification, your Salon will move from being listed as a Ouidad Retail Salon to a Ouidad Certified Salon on our Salon Locator with your name listed as the Certified Stylist
2. Customers can leave reviews under your Salon Locator listing and rave about your incredible work!
3. Our Ouidad Certified Salons gain access to our Private Ouidad Newsletter
4. Stylists receive a certificate of completion at Certification
5. Stylists receive a Certification Welcome Kit (valued at $150) to support their curly success back in the salon!
6. Stylists report up to 50% increase in retail sales after becoming Ouidad Certified!
7. We offer a CERT Shadow program for additional assistance (if needed) after attending your Certification